If people can’t find your website, they can’t get to it. Choose a URL (this is a technical term for the name of your website) that’s easy to remember, and then publish it everywhere ... on business cards, letterhead, ads, newsletters. Make it as common as your address or phone number! Plus, make sure your site is registered in lots of search engines and directories, so folks who don’t know the URL can still find it!

Speaking of search engines, be wary of any organization that promises you top rankings if you'll only send them some money.  Top search engines, like Google, Yahoo, Alta Vista, and MSN, use sophisticated algorithms to rank their pages.  To further complicate matters, these algorithms change frequently, so even if you cracked the code this week, the code will be different next week.  Better to spend your time on building quality content and using naming conventions, meta tags and title names that accurately reflect the content of your page.  Try too many tricks and attempts at search engine optimization to get into search engines and you may end up being banned from them instead.

Something else to consider: if you have considerable content within a particular niche and wish to sell advertising, you might want to try Google Adsense.  Google will send you code to place on your site and ads pertinent to your content will be displayed on your website.  If a user clicks on the ads, Google sends you money.  It is not unusual for websites to generate hundreds, and even thousands of dollars in revenue from Google Adsense per month.  If interested, click on the button on the right and find out more.

If you wish to advertise on Google, look at their "adwords" program; it enables you to buy advertisements for your products that display on other sites.

It has been our experience that other "affiliate programs" such as those offered by booksellers and other merchants like Commission Junction or Link Exchange are of limited value.

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